Ariana Grande has been busy filming Wicked in the UK, and one nomination for Best Metaverse Performance at tonight’s MTV VMAs ceremony understandably wasn’t enough to get the singer on a flight back to the New York City area for the show. Grande shared an update of her whereabouts on her Instagram yesterday, posting photos of herself dressed up in Prada from when she was at an event at London department store Selfridges earlier this week for REM Beauty.
Grande spoke to ELLE.com in November about REM Beauty and her feelings jumping into the world of beauty amid all the other celebrity lines. “I was nervous about [starting r.e.m.] because I don’t ever want to just jump into something that is popular,” she said. “It has to feel super intentional and super fueled by passion. It has to feel super authentic to me. So let’s experiment, let’s dig in, and let’s play with some products. There are so many different versions to tell this makeup story and these formulas are so inspiring. We can bring our own version of this into the beauty space and I’m so excited.”
She added that running the line and making music do have some similarities. “The obvious answer is that music and makeup are incredibly different. They are so polarized, they’re so opposite, but the way that they sort of help bring each other to life is unspoken and right here in front of our faces,” she said. “I feel like a lot of my music comes to life more when we shoot the video, which is accompanied by makeup. I am so appreciative of that because they’re both totally different outlets of storytelling, but they hold hands in a weird way. When you’re writing a song—spending time with the pre-chorus to make sure that the notes set up the hook in the proper way or that the harmonies aren’t fighting with the bells in the background or the strings and that everything is sort of complimentary of one another—is the same process as putting together these formulas and making sure that each note is perfect. Although they’re so wildly different, they feel so similar because it’s the same meticulous spending time with formula and formula is in music as well.”
Alyssa Bailey is the senior news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and cosmopolitan When she’s not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.