Since its founding, U Beauty’s proprietary offering of high-performance, science-backed skincare solutions has seen exponential growth. Sandbridge represents U Beauty’s first institutional capital; the funds will be used to accelerate the brand’s multi-channel, cross-category global growth.
“U Beauty is compellingly positioned at the intersection of where luxury beauty meets science-driven efficacy in support of its elevated skincare solutions,” said Ken Suslow, Sandbridge founder and managing partner. “We are super enthused to partner with Tina [Craig]Katie [Borghese] and their highly impressive team as the company redefines performance skincare with their continued breakthrough product innovation. U Beauty is one of those rare mission driven brands that we have had the good fortune to partner with over the years, with its authentically modern clean beauty approach and importantly differentiated brand positioning. We are excited to contribute our experience in helping to build enduringly successful global brands in support of U Beauty’s demonstrably strong foundation.”
‘The Future of Luxury Skincare’
Singularly blending science and sustainability, U Beauty embodies the future of luxury skincare. Featuring a tightly edited suite of award-winning products made in Italy, U Beauty’s groundbreaking formulas are as multitasking as they are effective. Driven by the brand’s double-patent-pending SIREN Capsule Technology, they feature a revolutionary system that delivers low-level actives with breakthrough efficacy. Inspired by precision medicine, U Beauty approaches skincare differently from others in the industry. Other brands distribute active ingredients all over the skin unnecessarily, while U Beauty’s proprietary technology targets areas with high levels of damage, causing free radicals to neutralize only those areas while simultaneously preserving healthy skin. The result is visible improvement for both short and long-term skin health.
“With unyielding discipline, we maintain a focus on exceptional products, launching only when the formula is just right, and the product offers real value innovation,” said Borghese. “We want to break through existing conventions within the skincare industry and create substantial change, and with this new partnership, our goals will undoubtedly be realized.”