As Who What Wear UK editors, we spend a lot of time scrolling through the new-in sections of all our (and your) favorite brands. It’s like a little morning routine: pour my coffee, grab breakfast and, instead of the news, I head straight for the fresh drops on sites like Net-a-Porter, H&M and ARKET. This means we generally see a lot of pieces, and get a real sense of what’s coming for the season ahead.
Every so often, though, we come across a hero piece that completely stops us in our tracks; that from years of experience, we can pretty much guarantee will be a sell out. Whether that’s because we just know our fellow editors will love it and start spreading the word about it too, or because we can totally see influencers wearing it on repeat. Sometimes they’re luxury items that are jaw-droppingly beautiful (think Toteme’s scarf coat), and sometimes they’re high street pieces that look so premium they could easily pass for designer.