There are a few things that I’ve come to rely on Amazon for: books (along with an intense feeling of immediate guilt that I should have purchased directly from a bookshop instead), emergency gifts for basically everyone before Christmas and weird household things like light bulbs and batteries that I always forget to buy when I’m at the supermarket. Beauty products? Never.
While I might be something of a beauty purist—preferring to shop for my cosmetics IRL where I can swatch and smell or via knowledgable beauty web spaces like Cult Beauty, Space NK (and Who What Wear of course)—there’s no doubt that the popularity of Amazon in the beauty and cosmetics arena is ever-growing. In fact, in the US, Amazon is the fifth most popular destination for beauty purchases.