Shakira and Burna Boy Warmth Up Burberry’s Christmas Marketing campaign – WWD - Upsmag - Magazine News

Shakira and Burna Boy Warmth Up Burberry’s Christmas Marketing campaign – WWD

LONDON — The festive interval has begun at Burberry.

The posh British model unveiled Shakira and Burna Boy because the faces of their new marketing campaign, “The Evening Earlier than,” shot and directed by Torso.

The marketing campaign takes a surreal method to ringing within the vacation season with a brief movie, the place Burna Boy walks via delicate snowfall in a quilted nova verify jacket with black angel wings hooked up and a Santa-esque sack printed with the home’s signature print brimming with presents.

In the identical clip, Shakira struts in a sheer tulle robe encrusted in crystals, as seen on Lila Moss on the 2022 Met Gala, with silverware and different objects flying round her.

Burna Boy in Burberry’s festive marketing campaign.

The marketing campaign options design codes from former chief artistic officer Riccardo Tisci’s tenure earlier than he stepped down in September.

In Might, Burberry reported report income and higher-than-expected earnings in fiscal 2021-22 regardless of the lockdowns in China, conflict in Ukraine and rocketing inflation within the U.Okay.

Former Bottega Veneta artistic director Daniel Lee was introduced as Tisci’s successor and can debut his imaginative and prescient for the model in 2023.

The Italian born designer revealed his plans to revive his eponymous namesake label on Instagram final week earlier than the London premiere of Marvel’s superhero blockbuster “Black Panther: Wakanda Without end,” with actress Michaela Coel sporting his design, providing a touch at what’s to be anticipated within the close to future.

“The primary time I met Michaela, I instantly understood that she represents and expresses every thing a girl means to me — freedom, magnificence, a way of journey,” mentioned Tisci.

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