Saks Celebrates The LGBTQ+ Community For Pride Month - Upsmag - Magazine News

Saks Celebrates The LGBTQ+ Community For Pride Month

Saks Fifth Avenue debuted its Pride campaign—”Show Your Pride.” The retailer is also partnering with the Stonewall Inn to show support for the LGBTQ+ community.

This year’s Pride campaign includes digital content on Saks.com and social channels, in-person and virtual events and a dedicated window installation at the Saks Fifth Avenue New York flagship location.

“We understand the importance of allyship and are honored to stand with our LGBTQ+ employees, customers and partners. We’re committed to advocating for equal rights for all members of the LGBTQ+ community,” says Marc Metrick, CEO, Saks.

Metrick continues, “The LGBTQ+ community plays an integral role in fashion, and we’re proud to lend our platform to amplify awareness of the community’s contributions across our industry…we believe it’s important to lend our voice in the ongoing fight for LGBTQ+ rights.”

Saks contributed $245k to the Stonewall Inn Gives Back Initiative (SIGBI), in support of the organization’s mission to eliminate the social intolerance that is profoundly impacting the lives of citizens across the world.

Stacy Lentz, CEO and Co-Founder of SIGBI, says, “The generous donation from Saks, and their continued alliance, helps further awareness of our mission to protect the rights of the LGBTQ+ community. We couldn’t be more proud to work together again and thank them for their partnership.”

Saks’ support will directly benefit the evolution of the Stonewall Inn’s Safe Spaces program—an impactful program that identifies and certifies safe spaces across the country, which provide freedom for the LGBTQ+ community to love and express themselves.

More About Saks “Show Your Pride” Campaign

Saks is featuring the following members of the LGBTQ+ community in its campaign—on social media and on The Edit, the retailer’s editorial hub—

  • Singer and drag performer Adore Delano
  • Designer Christian Cowan
  • Actress Dominique Jackson
  • Comedians Jes Tom and Sam Jay
  • Influencer Emira D’Spain

On the Saks TikTok channel, influencer Emira D’Spain (@xoxoemira) is hosting a “Get Ready With Me” style video.

On the Saks Instagram page, Dominique Jackson is featured in a Reels video.

Three Saks Live events in celebration of Pride Month will be hosted throughout June by campaign stars Adore Delano, Sam Jay and Dominique Jackson.

In addition to the digital components, the Saks Fifth Avenue flagship windows are being transformed to create a deconstructed pride flag.

A stunning ribbon sculpture will flow throughout the center six windows, which will be on view from June 2 to June 16.

Saks is also hosting a private Pride-themed variety night with SIGBI at Le Chalet at L’Avenue at Saks on June 8 featuring a special performance by Joel Kim Booster, star of the upcoming summer movie Fire Island and his one hour Netflix special Psychosexual.

Photo: Shown above on the left are beauty brands in refillable packaging that Saks promoted for Earth Month.

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