Rihanna’s trend present is again.
The megastar’s Savage x Fenty lingerie model will premiere the newest installment of its fashionable trend present on Nov. 9 by means of Prime Video. Sticking to the model’s ethos of inclusivity, this yr’s present — dubbed “Savage x Fenty Present Vol. 4” — will embrace a various forged of each women and men from varied ethnicities, age ranges and physique sorts, all modeling the present Savage x Fenty assortment.
Just a few notable names embrace Bella Poarch, Cara Delevingne, Damson Idris, Sheryl Lee Ralph, Irina Shayk, Joan Smalls, Treasured Lee and Taraji P. Henson, in addition to performances by Anitta, Burna Boy, Don Toliver and Maxwell.
“An homage to self-expression and private empowerment, Rihanna’s newest assortment options disparate textures, surprising detailing and unconventional proportions that come collectively seamlessly to create a boundary-bending Xperience for everyone,” the corporate mentioned in a press release.
In video clips teasing the upcoming present, Rihanna — who will carry out at subsequent yr’s Tremendous Bowl Halftime Present and who lately launched a single for the upcoming “Black Panther” sequel — dons barely there black lacy lingerie items in opposition to an opulent backdrop. Further trailers present dance sequins among the many forged.
Savage x Fenty — which Rihanna cofounded on-line in 2018 with the assistance of TechStyles Style Group as a ladies’s intimate attire enterprise — additionally continues to increase. The model launched sportswear final month underneath the inventive director of designer Adam Selman. Loungewear was added to the combination simply two month earlier. There’s additionally males’s and sleepwear.
Serving to gasoline the expansion is greater than $310 million in investor funds. In 2022, Savage X, which has since grow to be a stand-alone agency, expanded into bodily retail with half a dozen shops. The agency revealed plans to open roughly six extra. However Christiane Pendarvis, copresident and chief merchandising and design officer at Savage x Fenty, informed WWD that the corporate will proceed to judge its retailer fleet — probably increasing internationally as nicely.
“We predict there’s a ton of alternative for us in retail,” she mentioned throughout this yr’s Femmy Awards in New York. “Once you take a look at the mall, there’s simply not that many choices within the mall, for each women and men, fairly frankly, to buy this class. So we’re enthusiastic about what our voice brings to the desk in that setting. After which we’re going to proceed to search for development alternatives.”