Phygital Experience at New York City Style Week: Tommy Factory - Upsmag - Magazine News

Phygital Experience at New York City Style Week: Tommy Factory

In a world that continues to change in the light of digital advancements, now is the time to see style upgrade itself. Tommy Hilfiger has actually revealed that as part of New york city Style Week, he will provide the Fall 2022 style program with a phygital experience, an imaginative play ground. Motivated by Andy Warhol’s well-known studio in New york city, ‘Tommy Factory’ will introduce the brand-new TH Monogram at the brand name’s very first phygital occasion, in addition to transmitting the style program reside on Roblox. We can set our alarms for September 11, 2022, 7:00 pm New york city time.

Like the conference of style, music and home entertainment in Warhol’s studio, Tommy Factory transforms popular culture and innovative expression as the expression these days. The occasion will display how a style program is brought to life and display individuals, style and art that make it possible.

” I am pleased to be back in our city for New york city Style week,” stated Tommy Hilfiger. We link through Tommy Factory themed shop activities. We commemorate imagination as we bridge the real life to the virtual world in unanticipated methods.”

TH Monogram, co-created with popular British illustrator and graphic designer Fergus Purcell, will likewise be introduced throughout the occasion. The monogram, produced by linking the letters T and H in various sizes, brings a brand-new point of view to the prep style of the brand name by clashing the traditional with the brand-new. There will likewise be the best of the Fall 2022 Tommy Hilfiger X Richard Quinn unisex pill collection. Developed in cooperation with popular designer Richard Quinn, the pill mixes Quinn’s signature assertive patterns and overstated shapes with Hilfiger’s renowned analyses of American classics.

As a very first in the market, the real-life style program will be transmitted live on Roblox, which has more than 52.2 million day-to-day active users. The avatar stars of Superplastic, the world’s finest in producing animations of celebs and providing digital antiques, will display their Tommy Hilfiger X Richard Quinn designs on the digital podium.


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