Miaou this month debuted an unique capsule assortment designed in collaboration with Ssense, marking their third partnership with the retailer.
“Each the Miaou and Ssense clients embody a contemporary girl. She is forward-thinking, trend-driven and at all times looking for newness. Partnering with Ssense on this Workwear capsule assortment felt like a pure union for us,” Alexia Elkaim, artistic director of Miaou, instructed WWD.
The Workwear capsule consists of 11 ready-to-wear kinds that riff off of the concept of “femininity within the office,” with signature vintage-inspired, attractive Miaou silhouettes in a variety of wool, vegan leather-based, cotton eyelet, cable-knit, mesh and satin fabrications with conventional workwear patterns. As an example, a stretch polyester gingham “Celestial” minidress with lace-up corset and zipper particulars; recycled polyester and Lycra-blend satin stripe collared and boned work shirts with matching deadstock recycled polyester and Lycra-blend satin midi skirts (with cheeky again hip cutouts); up to date corsets with signature work pants, and a baby-doll T-shirt with gingham miniskirts.
“Ssense is at all times seeking to provide a particular perspective to what already exists available in the market, so when the concept of a workwear capsule got here up, we approached Miaou to supply an surprising lens on conventional workplace apparel that’s new and thrilling for our buyer,” Brigitte Chartrand, vp of womenswear shopping for at Ssense, mentioned in a press release.
The Miaou x Ssense capsule assortment, priced $98 for a gingham baby-doll T-shirt as much as $495 for the “Celestial” gown (with a median sitting on the mid $200 vary), is on the market completely on Miaou’s e-commerce, in addition to by means of Ssense.