Lil Nas X's First Project as YSL Charm Ambassador - Upsmag - Magazine News

Lil Nas X’s First Project as YSL Charm Ambassador

Image Source: YSL Charm

10 Sept. 22, YSL Charm exposed Lil Nas X’s very first project as its brand-new United States ambassador, and the video will have you equivalent parts teary eyed and cheering. The clip, soundtracked by an initial tune from the artist, reveals Lil Nas X placing on various tones of lipstick from YSL’s brand-new “The Strong” line, which the brand name claims is its most ingenious and extremely pigmented formula to date. The tune, which has yet to be launched in its totality, information the vocalist’s predicament to conquer his insecurities and be his most strong, genuine self.

As Gen Z continues to break the mold and leave their mark on the appeal market, brand names are progressively discovering brand-new methods to get in touch with the audience. “Lil Nas X embodies YSL Charm’s vision for the future of the appeal market: boundary-breaking, distinct, unapologetic, strong,” Laetitia Raoust, basic supervisor at YSL Charm United States, informed POPSUGAR in a news release. “The synergies in between the brand name and Lil Nas X’s steadfast enthusiasm for uniqueness are the motivation behind this collaboration, with the hope it empowers the next generation of appeal.”

View the brand-new project video starring Lil Nas X listed below.

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