Lemaire Opens New Boutique in Paris’ Marais – WWD

A CHANGE OF SPACE: Lemaire is on the transfer within the Marais.

The French luxurious model is departing the Rue Poitou area it has known as residence since 2007 for a brand new boutique at 1 Rue Elzévir.

The brand new location is steps away from its devoted equipment area on Place des Vosges, and drops it close to a preferred procuring road with neighbors Pandora, Ted Baker and Uniqlo, whose father or mother firm Quick Retailing invested within the Lemaire model in 2018.

Christophe Lemaire initially based the model in 1991, and relaunched it in 2007 after a decade at Lacoste. Codesigner Sarah-Linh Tran joined two years later. The model is now taking up the two-floor, 3,680-square-foot area because it continues its worldwide growth.

The Lemaire group designed the brand new area with white partitions, Moroccan tile flooring and hand-knotted rugs. Italian designer Enzo Mari’s uncooked modernist furnishings dots the area, whereas footwear and jewellery are organized on the ceramics created by Spanish artist Xavier Mañosa’s Apparatu workshop.

The area might be an immersive setting and herald different inventive parts. The bottom ground will host exhibitions, starting in Could with the work of Indonesian artist Noviadi Angkasapura, which might be displayed alongside a capsule assortment impressed by his drawings of legendary animals.

A uncooked cement staircase results in the ethereal second ground brightened by an open skylight, the place equipment are on show.

“The brand new retailer showcases numerous craftsmanship that sits equidistant from the core values we stand for and celebrates performance, comfort and suppleness embodied by the Lemaire outfit,” Lemaire and Tran stated in a press release.

The brand new area solidifies the model imaginative and prescient because it appears to be like to open shops in Asia as a part of the corporate’s growth plan launched in 2020.