K-Beauty Brand Siita Shares Plastic Decomposition Technology With The Beauty Industry - Upsmag - Magazine News

K-Beauty Brand Siita Shares Plastic Decomposition Technology With The Beauty Industry

Siita, a global skincare brand from South Korea, says it has developed a new technology to speed up plastic decomposition—becoming the world’s first and only zero-waste company to treat its own plastic waste.

Siita’s technology, unveiled last September, accelerates the plastic decomposition process—shortening it from 500 years to 3 months, the company states.

Siita’s self-developed plastic decomposition technology is causing lots of buzz, and the company is releasing the use of technology for free as part of its mission to “keep Earth alive.”

“Our goal is to make sure that not only our own goods, but all consumer goods in the world do not remain in the next generation,” said a Siita representative.

the Korea Herald reported on Siita’s decomposition process last October.

Photos above via Instagram @siitaofficial

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