Photo: Hannah Moon
Nina Ricci has appointed British-American that is 26-year-old designer Reed, known for her gender-neutral identity and creations, as creative director. The designer’s first collection for the fashion that is puig-owned perfume brand name will debut in very early 2023.
“I Am honored to join Nina Ricci with her treasure chest full of observation, power and history to be discovered. I am really excited to challenge what femininity means in fashion and beauty in such an iconic home.” said.
This development follows the departure of previous art directors Lisi Herrebrugh and Rushemy Botter in January. Known for their Caribbean-inspired color palettes and crow’s feet patterns, the duo that is dutch appointed right after winning the Première Vision Grand Prize during the Hyères Global Fashion and Photography Festival in 2018, and had been additionally finalists for the LVMH Prize.
Reed is a rising celebrity of London, whom defines the DNA of her eponymous demi-couture brand as “romance has ceased to be gender-biased”. By enough time she graduated from Central Saint Martins in springtime 2020, she had currently caught the eye of singer Harry Styles and Gucci director that is creative Michele. Reed presented the Spring/Summer 2023 collection during London Fashion Week week that is last. Additionally, the relationship overlaps with Nina Ricci’s legacy. Launched in Paris in 1932, the organization became understood because of its feminine, fitted, lingerie-like dresses. Spanish perfume and cosmetics giant Puig bought the brand name in 1998.
Reed will continue to work closely with Edwin Bodson, brand new fashion and scent basic supervisor, whom joined up with Nina Ricci previously this present year, changing Charlotte Tasset, who’s now CEO of French womenswear brand name Maje. Bodson once was main director that is commercial JW Anderson. “I’m excited to be a part of this era that is new welcome Harris become Nina Ricci’s brand new imaginative manager,” said Bodson. As a designer whom rejects norms in search of freedom, Harris’ unique eyesight of femininity shall extend to Nina Ricci.” composing his sentences.
Established brands rely on young design talent to engage with the Gen Z consumer. This Ferragamo appointed Maximilian Davis, 26, as creative director year. Canadian designer Nathalie Gervais spent some time working to begin lots of imaginative ready-to-wear organizations within the past, including designer that is swedish Nilsson, Belgian designer Olivier Theyskens, British designer Peter Copping, Guillaume Henry of Carven, and most recently Herrebrugh and Rushemy Botter. Reed is experience that is also gaining house scents by establishing their own perfume.
Reed intends to keep their brand that is own in. Sarah Mower of Vogue Runway wrote of Reed’s collection that is latest: “She has a bold feeling of irresistible optimism that she features to her US upbringing. She exhibits itself in the scale of her passion for haute couture, or at the very least to help make garments that want her look.”
“Brave, bold, striking… Harris provides brand new views towards the fashion home’s archives and life time craftsmanship,” stated Nina Ricci’s declaration. says.
TAGS: HARRIS REED , NINA RICCI , FASHION