Gusari is shaking up poolside style with its elevated men’s swimwear. Founded upon the thinking that “All other garment categories benefit from a range of different styles, colourways and patterns.. so why not swimwear?”, the London-based label aims to ensure ultimate elegance from beach to bar. We put Gusari’s first model and bestselling swim shorts ‘The London’ to the test to see for ourselves how they stand up against standard men’s swim shorts. Read our Gusari review below for the full low-down.
Gusari ‘The London’ swim shorts review
The London swim shorts (we tried them in the ‘Deep Sea’ colorway – an eye-catching geometric print that’s perfect for making a subtle statement) are unlike any other swim shorts we’ve experienced. There’s a clear tailoring influence here: the ghurka style design features a single side fastener, which is a sophisticated element we’d normally associate with tailored trousers rather than swimwear. A bespoke buckle engraved with ‘Gusari’ completes the fastener. There are also two side and one back pocket, demonstrating Gusari’s focus on functionality.
Speaking of functionality, these shorts certainly wouldn’t look out of place in a smart bar (especially teamed with espadrilles and a linen shirt), but they also do exactly what they say on the box, in the sense that they’re perfect for swimming in the ocean or pool. With 100% cotton mesh lining and bespoke quick-dry fabric, they boast serious comfort, with the added assurance that you won’t have to wait hours for them to dry before heading off in the direction of post-pool drinks.
According to Gusari, The London shorts “really encapsulates who we are as a brand.” It would seem then, that Gusari stands for understated luxury, meticulous attention to detail and classic sartorial elegance.
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