From Roots to Shelves - Upsmag - Magazine News

From Roots to Shelves

(because it is the most ambitious candidate to ever come close to making luxury fashion vegan*)If you haven’t met the mycelium yet, do not waste any time.

I first encountered the word “mycelium” in an article written by fashion journalist Elizabeth Paton for the New York Times in 2020. Paton spoke of the mycelium, the threadlike roots of fungi that grow underground and resemble a spider web, as the luxury fashion industry’s most ambitious vegan animal skin alternative in the future that is near. This article had been guaranteeing. But, the formerly tried options of animal skin, that has been chosen for years and years because of its durability and quality, but which poses a threat that is real both animal rights and the climate crisis, could not find the ideal solution due to its polyurethane content. Herbal options, with its texture, quality and feel degree, are not an alternate to be chosen for persistent users of animal epidermis. Before the material that is mycelium-based, which California-based materials solution company Bolt Threads has been working on since 2018, hit the shelves for the first time with Stella McCartney bags.

Stella McCartney had her try that is first with in 2018. The end result wasn’t extremely encouraging. The product found in the Falabella bag that is iconic of fashion house failed with cracks in its papery texture and found itself in the Fashioned from Nature exhibition of the Victoria & Albert Museum. Only six examples of the Stella McCartney and Bolt Threads alliance have succeeded since then, with more than 5,000 attempts. The fashion house’s Frayme Mylo bag, which was produced in 100 pieces, was produced from one of these six samples. McCartney for the design that we can see as a touchstone; “I hope that in the future we can look back in fashion history and say, ‘this was the beginning of it all; this was the first time we saw a bag made of mycelium,” he tells Business of Fashion, adding: “If everyone invested in sustainability, this material would have developed much faster.”

It’s worth noting that Stella McCartney isn’t the only brand with this vision that is forward-thinking. French fashion household Hermès, synonymous with luxury, can also be within the boat that is same biotechnology company MycoWorks, which rivals Bolt Threads with an investment of 125 million dollars. Just like Bolt Threads, the CEO of the california-based company that is start-up Matthew L. Scullin, told company of Fashion there is a segment that will not get sufficient attention on the market, that demands top-quality services and products produced from ethical, eco-friendly materials, and that the mycelium revolution is with this section. “Our objective is always to make a impact that is big luxury brands in the near future, and in the long run to be disruptive to the use of materials that are harmful to animals and the environment.” The Kering Group, which gathers industry giants such as Adidas, Lululemon, Prada and Gucci, Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, is also taking realistic steps in this area in addition to Hermès, which rolled up its sleeves to produce the iconic Victoria model from mycelium-based material last year. Balenciaga took the “leather” jackets manufactured from a material that is mycelium-based Ephea, produced specially for the brand, to the podium with the 2022 Autumn/Winter fashion show. While Adidas is preparing to introduce Stan Smiths produced by Mylo to customers, Lululemon has already offered Mylo yoga mats for sale on its website. There is still time for this material, which is gaining momentum, to be available both in terms of material and quantity in the ready-made clothing industry, but nature-friendly authorities, who approach the ideal solution so much, are moving in high gear from the lane that is left. We enjoy whatever they shall do.


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