DIVE IN RESPONSIBLE BEAUTY WITH KIKO MILANO - Upsmag - Magazine News

DIVE IN RESPONSIBLE BEAUTY WITH KIKO MILANO

Blue Me, the new collection of the Italian beauty brand Kiko Milano, created on the basis of sustainability, promises maximum effective makeup look with inspiration from the ocean color palette. With eco-friendly ingredients and packaging, the new Blue Me collection invites beauty lovers to embrace true blue beauty this fall.

Blue Me collection; It consists of 26 pieces of skin, face, eye, lip and nail products. While the sustainably sourced formulas of the products consist of upcycled (upcycled) ingredients and biodegradable ingredients, all products in the Blue Me collection do not compromise their performance in any way.

The outer packaging papers of the products in the collection, which maintain the understanding of “responsible beauty” with their packaging as well as their contents, are made of FSC certified and 40% recycled fiber.

Inspired by deep blue waters and pearly white ocean waves, their inner packaging decorated with sea anemones is made from recyclable and reusable materials. Recycled Kiko packaging was also used in the production of packaging, which also included glass and aluminum to reduce the use of plastic. In addition, products were labeled with QR codes containing information to guide the correct sorting of finished product packaging.

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