Digital magazine and newspaper app Readly expands US portfolio - Upsmag - Magazine News

Digital magazine and newspaper app Readly expands US portfolio

Digital magazine and newspaper app Readly is expanding its US portfolio by signing a total of 23 US magazine titles.

Among the new titles are People, All Recipes and Better Homes & Gardens. With these titles onboard and reaching 200 million people, Readly is ready for a ramp-up in the US.

Chris Couchman head of content in the US said adding these household titles is another step in delivering American readers the perfect mix of niche titles and well-established magazines they are searching for.

Couchman said, “These magazines are some of the most known and trusted titles in the USA and we are proud to now be able to offer them on the Readly platform. With the addition, Readly will strengthen its US presence through ramped up PR and marketing efforts to capture growth opportunities.

“We are eager to explore the market potential and our focus now is to put Readly in the hands of more USconsumers. I hope to see a significant boost, not only in the US but also in the UK and Australia,” he said.

“For publishers, our growing datapool of over 40+ billion data points gives them a deeper understanding of reader behavior which enables them to become more data driven in their approach to maximizing global readership and developing their business. We are delighted to have more US publishers experience this unique dataset with an international lens.”

Readly is the European category leader for digital magazines. The company offers a digital subscription service where customers have unlimited access to 7,500 magazines and newspapers including the catalog of ePresse.

Also available on the Readly app are, American Patchwork & Quilting, Coastal Living, Cooking Light, Country Home, Do It Yourself, Food & Wine, LIFE , Magnolia Journal, Midwest Living, People Royals, Real Simple, Southern Living, Traditional Home, Travel + Leisure, and wood.

Readly has subscribers in more than 50 countries and content available in 17 different languages.

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