Cookies Have Crushed The $10 Billion Benchmark - Upsmag - Magazine News

Cookies Have Crushed The $10 Billion Benchmark

Smart cookies, these treat businesses: despite a backlash that is social all things ‘sugar’, the cookie category has reached an impressive benchmark in the US, topping $10 billion in annual sales.

According A year ago.

Nabisco to IRI, a Chicago-based market research company, dollar sales in the cookie category were $10.8 billion in the 52 week period leading up to August 7—a 9.4% increase from the same period leads the category with product sales of $3.5 billion, up 3.4percent through the period that is year-ago but private label cookie sales totalled an impressive $890 million, an increase of nearly 15% from the 52 weeks prior.

European-inspired cookie creators Pepperidge Farm also accounted for $531 million in sales, a 3.8% increase.

As trends in consumer behavior continue to reveal an preference that is increased snack, regular items (like pumpkin spice-flavored snacks) turned out to be firm favorites.

In reality, some businesses are also combining these items making use of their wider, non-cookie treat groups. Campbell Soup Co’s Pepperidge Farm recently circulated ‘Goldfish Dunkin’ Pumpkin Spice Grahams’, a cookie that is limited-time between Goldfish and Dunkin’ Brands.

Even Mondelez International’s more belVita that is savory earned $426 million in yearly product sales, in accordance with IRI.

In August, belVita had been rated once the quickest growing brand name globally in Brand Finaance’s “Food & Drink 2022” report.

getty

“Our annual state of snacking survey shows that consumers increasingly prefer snacking over traditional meals,” said Dirk Van de Put, CEO of Mondelez, in a 26 earnings call july.

“Because snack plays such an role that is important consumers’ lives, our core categories of chocolate and biscuits historically have resilience to economic downturns and pricing actions.”

The Voortman Brand, a cookie that is sugar-free that had been apparently bought for $320 million in 2020 by Hostess Brands, also saw a 24% product sales jump to $176 million in identical duration.

In An earnings call Andrew P. Callahan, president and CEO of Hostess Brands, said Voortman now accounts for approximately 10% of the company.“We august are, by far, the share that is leading our sugar-free profile,” he noted. The rate of total sugar.”

growing at two times and pumpkin spice. Both Voortman and Tate’s Bake Shop (whose own sales have jumped 31% year-on-year, to $170 million) recently debuted a pumpkin spice edition of their beloved cookies—in wafer and chocolate that is white kind, correspondingly.

“Consumers’ passion for pumpkin spice shows no indication of reducing,” said Lauren Sella, Tate’s primary advertising officer. “Tate’s Bake Shop is excited to debut our crispy cookie twist with this fall trend that is classic. We remain committed to expanding our portfolio to meet the evolving tastes of our customers.”

And, given the numbers, that seems like a pretty deal that is sweet all.

Cookies have actually crossed the $10 billion product sales limit (picture by Chuck Fishman/Getty pictures)

Getty pictures

Smart cookies, these treat businesses: despite a backlash that is social all things ‘sugar’, the cookie category has reached an impressive benchmark in the US, topping $10 billion in annual sales.

According A year ago.

Nabisco to IRI, a Chicago-based market research company, dollar sales in the cookie category were $10.8 billion in the 52 week period leading up to August 7—a 9.4% increase from the same period leads the category with product sales of $3.5 billion, up 3.4percent through the period that is year-ago but private label cookie sales totalled an impressive $890 million, an increase of nearly 15% from the 52 weeks prior.

In reality, some businesses are also combining these items making use of their wider, non-cookie treat groups. Campbell Soup Co’s Pepperidge Farm recently circulated ‘Goldfish Dunkin’ Pumpkin Spice Grahams’, a cookie that is limited-time between Goldfish and Dunkin’ Brands.

Even Mondelez International’s more belVita that is savory earned $426 million in yearly product sales, in accordance with IRI.

In August, belVita had been rated once the quickest growing brand name globally in Brand Finaance’s “Food & Drink 2022” report.

Naturally, its moms and dad business has established intends to invest more into the cookie-friendly portions of its snack category.

was rated whilst the quickest brand that is growing in Brand Finaance’s “Food & Drink 2022” report.getty“Our annual state of snacking survey shows that consumers increasingly prefer snacking over traditional meals,” said Dirk Van de Put, CEO of Mondelez, in a 26 earnings call july.

“Because snack plays such an role that is important consumers’ lives, our core categories of chocolate and biscuits historically have resilience to economic downturns and pricing actions.”

The Voortman Brand, a cookie that is sugar-free that had been apparently bought for $320 million in 2020 by Hostess Brands, also saw a 24% product sales jump to $176 million in identical duration.

In An earnings call Andrew P. Callahan, president and CEO of Hostess Brands, said Voortman now accounts for approximately 10% of the company.

“We august are, by far, the share that is leading our sugar-free profile,” he noted. The rate of total sugar.”

That“That subsegment of sugar-free is growing at—(*)consistently(*) growing at two times and pumpkin spice. Both Voortman and Tate’s Bake Shop (whose own sales have jumped 31% year-on-year, to $170 million) recently debuted a pumpkin spice edition of their beloved cookies—in wafer and chocolate that is white kind, correspondingly.(*)“Consumers’ passion for pumpkin spice shows no indication of reducing,” said Lauren Sella, Tate’s primary advertising officer. “Tate’s Bake Shop is excited to debut our crispy cookie twist with this fall trend that is classic. We remain committed to expanding our portfolio to meet the evolving tastes of our customers.”(*)And, given the numbers, that seems like a pretty deal that is sweet all.(*)FOLLOW US ON BING NEWS(*)Read article that is original (*)Denial of responsibility!(*) Quick Telecast is an aggregator that is automatic of all earth’s news. The hyperlink to the primary source is specified in each content. All trademarks belong to their owners that are rightful all materials with their writers. By email – (*) if you are the owner of the content and do not want us to publish your materials, please contact us. The content shall be deleted within twenty four hours.(*)

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