Clean Girl Beauty Trend - Upsmag - Magazine News

Clean Girl Beauty Trend

Fresh, natural skin is having a major moment in the spotlight… a look that so many mountain women have been embracing for years! From beauty icons like Gucci Westman to TikTok influencers, the latest beauty obsession has us excited to share our favorite steps for achieving the “Clean Girl Beauty” look as it celebrates your face. Not hers. Or hers. yours.

All about highlighting your natural features and refining the skin, clean girl makeup focuses on using limited products to create an effortless glow. A fresh face is always going to be a classic option. People are going crazy over the clean girl beauty trend, and even better, it’s easy to do.

This trend has actually been the mountain girl go-to as it’s the fresh, minimal makeup look. Carly Christopher and Lily Iguchi are two local standouts. It’s all about glowing skin with beautiful skincare + barely there illuminating make-up. The key is to highlight all of your natural features and let your skin breathe. Here is your new go-to routine:


Replenish, restore, and reinvigorate your skin – clean beauty is, after all, about flaunting clean skin! A regular skincare routine is crucial. Morning + night, try to cleanse, tone, apply serum, moisturize and end with a few drops of face oil to seal it in. Don’t skip the last step, especially in our dry climate. Some go to face oils are Irene Forte’s Rose Face Oil + Monastery Botanical Oil Serum.

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The clean look is all about letting your natural skin shine through so you need the perfect base. Begin by prepping your face with Amly’s City Screen Day Serum which hydrates the skin + gives it a healthy sheen. Packed with bioactive Echinacea it strengthens skins resilience to environmental + blue light pollutants.


Blush is essential to achieving a healthy radiance with makeup, leaving your complexion looking refreshed and slightly sun-kissed. Cream products will be your best friend for this look, and we love Westman Atelier’s Baby Cheeks in Poppet for brightening and adding flush to the cheeks. Be sure to blend angling slightly upward toward the temples for a soft contour.

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It’s time to define those cheekbones! Using a cream product for this step is perfect for imitating the skin’s texture – super important when trying to achieve natural angularity and depth underneath the cheekbones. Swipe little across your eyelids for a subtle bronze finish. we love Westman Atelier’s Face Trace Contour Stick because it blends like a dream and you can’t mess it up. Unless you cover your entire face with a grid pattern and then, well, we should talk.

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Visit us in person or on our website to learn more, replenish your current products, or try something new!

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