Louis Vuitton celebrates the twentieth anniversary of its signature Tambour view by presenting its very first brand that is exclusive for watches.
The Fashion house announced that 47-year-old Cooper is the brand’s ambassador that is newest. As well as the actress participated within the campaign celebrating the anniversary that is 20th of Tambour watch.
In addition to the images taken by photographer Boo George, the campaign includes; It is featured in a video shot by Oscar-winning filmmaker Damien Chazelle.
This is Jean Arnault’s first initiative that is major arriving at the brand name last year as manager of advertising and item development for watches, the top jewel of LVMH Moët Hennessy Louis Vuitton. The son that is youngest of LVMH chairman and CEO Bernard Arnault joins his four siblings at the family-controlled luxury product giant.
“Bradley Cooper’s choice is a match made in heaven,” said Jean Arnault. “It was the way that is perfect commemorate this twentieth anniversary, that has been a hugely essential minute for all of us, by showing that your house is quite serious in watchmaking and wants showing a solid dedication to the category.”
“He is an extraordinarily skilled and actor that is versatile. Both traditional and highly contemporary,” said Arnault.
Cooper becomes the brand face of his second directorial work, “Maestro,” which is about the marriage of composer and conductor Leonard Bernstein and actress Felicia Montealegre, before it hits Netflix next year.
The in that sense, you can draw parallels with the Tambour watch, which since its launch in 2002 has brought out a variety of aspects “Journey Beyond Time” campaign could be the first-time the watchmaking division did with a director that is high-profile. Having appeared in the films “La La Land” and “Whiplash”, Chazelle worked on a story about the transition from childhood to manhood; this story compares images of a boy that is young in nature with images of Cooper hiking through New York City.
“We Always wanted a campaign against the New York skyline without just the real face of Bradley Cooper. We wanted something deeper than that,” Arnault said, comparing the whole tale to Vuitton’s progress into young adulthood in watchmaking.
According The Tambour Twenty, which is produced in a limited edition of 200 units, will honor the original model introduced in 2002 and will include new updates.(*)Tambour to the brand’s statement Twenty pays homage to the tambour that is original reusing its iconic codes. It features a deep, polished 41.5mm instance, brown sunray dial, yellowish chronograph fingers while the letters ‘Louis Vuitton’ etched on both edges regarding the instance. The dial that is brown to Vuitton’s packaging color; an extra collectible color that is rarely paired with a steel case in watchmaking.(*)There are some tweaks: The original 2002 design has been updated with the “Twenty” wording on the dial, and the movement, an El Primero caliber from LVMH’s stable friend Zenith, has been modified with a rose gold rotor. “It was very important that we are so true to our origins,” Arnault said.(* for us to present this piece to show our customers)