Beauty guru's favorite hairbrush makes $100,000 in sales: Ugly Swan - Upsmag - Magazine News

Beauty guru’s favorite hairbrush makes $100,000 in sales: Ugly Swan

Beauty guru’s favorite hairbrush makes $100,000 in sales – with hundreds of women claiming it glides through frizzy, knotted hair in SECONDS

  • Mum Chloe Morello, 31, is obsessed with the Ugly Swan ‘scream-free’ brush
  • She uses it on both wet and dry hair to get rid of pesky and uncomfortable knots
  • The mothers that started the brand in 2017 made $100k in sales in 2021

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Beauty blogger and makeup artist Chloe Morello revealed the hairbrush she swears by for sleek, silky locks and the brand saw a $100,000 jump in sales.

The Australian YouTuber, 31, calls the $39.95 ‘Scream-Free Detangling Brush‘ from Adelaide brand Ugly Swan the ‘best’ she has ever used.

In a TikTok video, the mum-of-one – who in June last year welcomed end Santino with her dancer husband, Sebastian Mecha – says it ‘doesn’t tug or pull your hair’ even when it’s wet or knotted after a shower.

Beauty vlogger Chloe Morello has revealed the hairbrush she swears by for sleek, silky locks - and it will only set you back $39.95

The Australian YouTuber, 30, calls the 'Scream-Free Detangling Brush' from Adelaide brand Ugly Swan (pictured) the 'best' she has ever used

The Australian YouTuber, 30, calls the 'Scream-Free Detangling Brush' from Adelaide brand Ugly Swan (pictured) the 'best' she has ever used

Beauty vlogger Chloe Morello (left) has revealed the hairbrush (right) she swears by for sleek, silky locks – and it will only set you back $39.95

Ugly Swan was created by two Australian mums, Marissa and Annette, who saw a gap in the market for hairbrushes that didn’t cause discomfort and tugging. Wanting to help parents with the daily battle of brushing their children’s hair, the Ugly Swan was born.

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brands best-selling products, making over $100,000 in 2021 after Chloe Morello’s TikTok.

The Scream-Free Brushes were designed to gently detangle hair on even the most sensitive of scalps. Made with natural boar bristles that ease your natural scalp oils down to condition your hair while soft, large-dipped nylon pins detangle without scratching or pulling on the scalp.

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brands best-selling products, making over $100,000 in 2021 after Chloe Morello's TikTok

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brands best-selling products, making over $100,000 in 2021 after Chloe Morello's TikTok

The brushes are designed to prevent split ends and breakage, while also reducing frizz

The brushes are designed to prevent split ends and breakage, while also reducing frizz

In 2017, the brand launched with their Scream-Free Brushes, which has now become one of the brands best-selling products, making over $100,000 in 2021 after Chloe Morello’s TikTok

The brushes are designed to prevent split ends and breakage, while also reducing frizz.

Chloe’s endorsement sparked a wave of excitement with many saying they had ordered the brush immediately after watching.

Developed by Adelaide mums who have daughters with sensory issues, the revolutionary brush (pictured) promises to gently detangle hair even on the most sensitive scalps

Developed by Adelaide mums who have daughters with sensory issues, the revolutionary brush (pictured) promises to gently detangle hair even on the most sensitive scalps

The brush (pictured) is made with natural boar bristles that tease your natural scalp oils out to condition your hair

The brush (pictured) is made with natural boar bristles that tease your natural scalp oils out to condition your hair

Developed by Adelaide mums who have daughters with sensory issues, the revolutionary brush (pictured) promises to gently detangle hair even on the most sensitive scalps

‘Definitely need to try this,’ one woman wrote.

‘I bought a similar brush off Facebook and it’s amazing,’ said a second, while a third added: ‘I have this and use it on my little girls, I love it!’

Chloe is recognized as one of Australia’s leading authorities on beauty and self-care.

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