Picture Supply: Katelina Ecleston
For sisters Keisha, Fiona, and Fiorella Sanchez, music is one thing that has all the time been part of their lives. “We come from a household of musicians on each side,” Keisha, the oldest of the siblings, says. The sisters fortunately recall the childhood vacation reveals they’d placed on for his or her members of the family, singing Christmas carols in each English and in Spanish for hours on finish. But regardless of placing on these jam classes for his or her members of the family and receiving formal singing, music, and dance coaching, the considered teaming as much as pursue their ardour by no means occurred to them — till the COVID-19 lockdown, that’s.
“We have all the time sung collectively, and we might file covers and stuff, however we by no means mentioned, ‘Oh, let’s make the group,’ till the pandemic as a result of we have been all locked inside and we have been like, ‘Properly, what will we do now,” Keisha says. And so, Musas was born. However not like our passing obsession with banana bread, the New York-based group are extra than simply the product of pandemic boredom. Taking a cue from the lady teams of the ’90s and early 2000s, like TLC, Xscape, SWV, and 3LW, Musas are able to deliver their eclectic sound to the plenty.
“So in the beginning, we have been like, ‘Let’s simply make music as a result of we love making music.’ However then it shifted as a result of we’re doing one thing that is been achieved earlier than, so we wanted to determine a approach to put our essence and cultural background into it,” Keisha says.
That various cultural background led the Colombian-Argentinian sisters to develop a sound that attracts inspiration from genres like reggaeton and salsa, in addition to a variety of artists reminiscent of Alicia Keys, Nicki Minaj, and Aretha Franklin, to call only a few. For instance, their newest launch, “Persistence,” is an Afrobeat made in collaboration with Colombian producer DJ CrisBoy, Nigerian producers Davidace and Younger D, and Colombian violinist La Lulu. Equally, for his or her debut single, “Destino,” the trio tackled the rising style of ritmo exótico with assist from one in all its pioneers, Luis Eduardo Acústico.
When requested what style they could wish to incorporate subsequent, the reply comes out with out hesitation. “Drill,” Fiona, the resident rapper of the group, says. “Like not a very drill tune, however in some unspecified time in the future simply change it up. I believe that might be actually cool,” she continues. She additionally mentions doing a reggaeton tune sooner or later, ideally by collaborating with one in all that style’s up-and-coming artists. After all, together with up-and-comers like themselves, the sisters even have their listing of dream collabs starting from R&B stars like Alicia Keys and Chloe x Halle to reggaetoneros like Rauw Alejandro and Dangerous Bunny to boundary-pushing artists like Mabiland and ChocQuibTown.
However the group’s willingness to collaborate with different musicians and producers goes past only a easy seek for fascinating genres. Figuring out as Afro-Latinas, the ladies use collaboration as a approach to shine a light-weight on a tradition and individuals who have contributed a lot to trendy music however are sometimes disregarded of extra mainstream conversations.
“[We want to] give the genres and the individuals who got here earlier than us their flowers and have fun Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we are able to have fun it, we’ll. That is vital to us.”
“[We want to] give the genres and the individuals who got here earlier than us their flowers and have fun Afro-diasporic magnificence. That is actually what it’s. It is in our blood. These are our roots. And if we are able to have fun it, we’ll. That is vital to us,” Keisha says. As light-skinned Afro-Latinas, Musas perceive that a part of their accountability to their tradition is checking their privilege so as to contribute to and spotlight the achievements of their friends in a respectful method — one thing they felt they achieved with the video shoot for “Destino,” which featured numerous artists from their dad’s hometown, El Pacífico Colombiano.
“All of the dancers in our video, even the choreographer, they’re additionally from the place my dad’s from. So he got here up with every part to include our skills however to nonetheless hold it authentic and recent,” Fiona says. Their eagerness to focus on the contributions of Afro-diasporic artists and collaborators is balanced by endurance (no pun supposed) with regards to their very own musical journey.
“The extra we develop on this business, I believe we’ll discover our personal spot in it and make a sound for ourselves the place individuals will be capable of acknowledge us.”
“The extra we develop on this business, I believe we’ll discover our personal spot in it and make a sound for ourselves the place individuals will be capable of acknowledge us,” Fiorella says. Nevertheless, the sisters additionally perceive that recognition takes time, particularly on the trail they’ve chosen.
“We’re additionally a woman group. We’re not solo artists, so it is a bit bit tougher as we’re in a spot the place there will not be actually lots of people. However I believe we are able to affect individuals to pursue it as properly,” Fiona says. Apart from being a gaggle act attempting to make it in an business dominated by solo artists, Musas additionally should take care of the identical challenges that have an effect on many ladies within the music enterprise. However even when the challenges they face as a younger, upstart lady group are quite a few, Musas discover power in numbers and the truth that they’ve their sisterly bond to fall again on. And so they’re assured that their imaginative and prescient will repay.
“There are such a lot of girls within the business who’re so proficient, and that must be the factor that shines by way of. However you have got the individuals on high who could make or break you. However I believe that when you have got a imaginative and prescient and like a set aim, it is attainable to interrupt by way of and make a reputation for your self,” Keisha says.
Within the meantime, the sisters simply proceed to do what they love: make music that individuals can vibe to and that represents their tradition.