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Design agency Re created the cover, Creativity and the Pandemicfor the AdNews magazine May-June edition.
The pandemic felt like a brutal blow to commercial creativity, separating physical teams who liked to bounce off each other and turning them into some sort of clinical electronic abstraction. But what really happened? AdNews talks to senior creatives.
ace Andrew Fyfe see it:
This issue’s Agenda article is about the return of outdoor media, resuming its place as a growth media, as Australia starts moving again.
Tim Murphychief sales officer, oOh!media: “What is exciting and should be encouraged is that the other media are very interested in OOH due to the power of the medium and how it can be so collaborative as part of a wider audience solution.”
Barbara HumphriesECD, The Monkeys, part of Accenture Song, tells the inside story of the new Qantas commercial: “The brief was to create something to mark the Qantas centenary, to connect Australians to the country we live in, but also to the spirit of travel we all share. And dating any milestone anniversary, it needed to instill pride in the staff as well.”
Of Meet the Teamwe speak to IAB Australia’s Gai LeRoy on the challenges and opportunities ahead: “I was also incredibly proud of how the team rose to the challenge and sought new ways to amplify a broader range of industry voices over the last couple of years. We love nurturing new talent and ensuring there is a diversity of people and thoughts out in the market, so it was great to unearth a huge range of industry people and give them their first opportunity to present at an industry event via our webinars.”
The IAB team:
The industry profile is on Nev Hasan as he approaches his 10-year anniversary at Foxtel Media. “My cousin who worked at OMD at the time introduced me to a lot of his friends, and the majority of them were all in media. It just sounded like a really exciting platform to work in.”
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