Sensodyne brings a new concept to the oral health category with “Nourish”: Dental Nutrition. Developing the first toothpaste against sensitivity, Sensodyne introduced the Nourish line that nourishes and strengthens teeth to support investment in oral and dental health. The new Sensodyne Nourish emphasizes to consumers the importance of investing in the future of their teeth with the right oral care routine.
New Formula Nourishing Teeth
“Nourish” helps to strengthen tooth enamel and reduce mineral loss of teeth by increasing the mineral density in the mouth with the bioactive minerals in its content. Thanks to the bioactive mechanism, it strengthens the teeth by feeding them. It helps to maintain the natural balance of the oral flora with its nourishing feature.
With three different options: Natural Freshness with eucalyptus oil, Relaxing Effect with aloe vera, and Healthy Whiteness with citrus oil, the “Nourish” toothpaste series refreshes the breath with natural mint and essential oils.
Dentist Sibel Özdemir Özkan said, “When we look at global trends, we know that bioactive minerals make great contributions to our general health. Teeth that are fed and strengthened with bioactive minerals are also an important investment for oral health. In this way, we are taking a big step towards preventive oral health in Turkey”, emphasizing the importance of dental nutrition.
GSK Consumer Health Marketing Director Gülden Duykan Kankotan explains the Sensodyne Nourish series as follows; “When we look at the results of the 2021 IPSOS Household Penetration Survey, we see that 4 tubes of toothpaste are consumed per person in a year. This figure is much lower for toothbrush use. Toothbrush purchases are only 59%. Based on these data, we bring a new concept to the category of oral health with the Nourish series, and ‘Dental Nutrition’ is not only for oral health; We would like to explain the effects on general well-being and the future of our teeth. Our goal is to raise awareness of consumers about oral care. We want to initiate and advance this change with our new line, Sensodyne Nourish, by emphasizing the importance of starting investing today for healthy teeth.”
For a More Sustainable World
Sensodyne Nourish packaging, cap and tube are 100% recyclable. Sustainable packaging gives a more conscious production and consumption message with production and recyclable materials.