MILAN — The 12 months of collaborations isn’t over but.
For its newest mission, streetwear retailer One Block Down has teamed with RefrigiWear to have fun the American label’s 60-year legacy in workwear.
The retailer has custom-made 4 of the model’s signature items in a limited-edition assortment that features the Iron-Tuff jacket and vest, a heavyweight double-cotton hoodie and rugged leather-based gloves. One Block Down tweaked the lower and match of every piece and completed them with reflective stitching and co-branding particulars, as a better take a look at RefrigiWear’s Nineteen Sixties “Reggie” mascot brand exhibits.
Priced between 65 euros for the gloves and 345 euros for the jacket, many of the items can be found in white, black and octane and dropped on One Block Down’s e-commerce platform in addition to at its bodily doorways in Milan, Rome and Paris, which formally opened throughout Paris Trend Week in September.
The launch was additionally marked by the discharge of a devoted video marketing campaign directed by Rick Rocha and shot in RefrigiWear’s birthplace, New York.
Established in 1954, RefrigiWear was based to serve staff within the industrial fridge enterprise. The model’s mission was to create robust outerwear and it grew to become greatest identified for its windproof, water-repellent and anti-tear gear that may additionally stand up to sub-zero temperatures.
On the finish of the ‘90s RefrigiWear made its method to Europe and infiltrated Italy’s avenue tradition starting in 2004, when the model started to formally be distributed out there.
One Block Down was launched in 2009 and have become referred to as an observer of subcultural actions by means of its assortment of streetwear staples and sought-after sneakers. Manufacturers carried at One Block Down shops embody labels like Schott, Levi’s, Carhartt WIP, Heron Preston and Born x Raised for attire and Nike, Adidas Originals, Converse, Hoka One One, Vans and New Steadiness for footwear, to call a number of.
The retailer regularly expanded its scope to incorporate equipment and way of life objects through labels together with Oakley and Le Specs in addition to 19-69 and Cassina, amongst others.