For a naturally occurring hair color, gray and silver shades are surprisingly high maintenance. Whether you’ve had your hair dyed pearly gray by a colorist or it’s au naturel, a shampoo specifically to keep the color bright and brass-free can save you a lot of trouble—and trips to the salon. Even better, the right shampoo can cut through discoloration and damage caused by heat styling, hard water, chlorine, and the environment. Ahead, the 12 best shampoos to help silver and gray hair stay ultra-shiny and clean, at every price point.
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OKARA SILVER Toning Shampoo
Designed specifically for silver, white, and platinum blonde hair, this gentle shampoo uses Okara extract to help repair visible damage. So whether you’re bleached platinum or simply reach for your blow dryer on the daily, this will help banish yellow tones and those wiry, dry-looking strands.
This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against breakage.
Ultimate Reset Shampoo for Very Damaged Hair
Sometimes, getting your silver or gray hair back on track is as simple as clarifying away buildup. Think of this shampoo as a reset button—it whisks away dirt and excess product, not your precious color.
Fanola No Yellow is the shampoo to turn to when your colorist is busy, or your regular toner isn’t cutting it. It’s almost shocking how purple the formula is when you squeeze it out of the bottle.
Hard water should be taken into consideration if your hair has gone naturally gray (therefore making it drier than it was before). This shampoo strips out the natural minerals you don’t want, so your haircare can do its job.
Color Extend Color Depositing Graydiant Shampoo
Designed specifically for gray and silver hair, this amino acid-packed shampoo has an anti-yellowing purple tint that fights brassiness and boosts shine right away.
Bust Your Brass Blonde Purple Shampoo
You’ll love what this purple shampoo does for your hair color and how the keratin in the formula makes it feel.
The One Purple Shampoo
Pick up Kristin Ess’s take on purple shampoo if your hair is on the fine and fragile side of the spectrum. It’s made completely without sulfates.
Everpure Brass Toning Purple Shampoo
At only $7.99 a bottle, there’s no reason not to stock up on L’Oréal’s sulfate-free and color-protecting purple shampoo. It deposits the perfect amount of purple dye to counteract brassiness while gently cleansing.
This glittering silver shampoo truly lives up to its name. It’s designed for both naturally gray hair as well as dyed silvers, and though pricey, one bottle lasts for a few months at a time.
PHYTOARGENT Purple Toning Shampoo
Instead of the typical synthetic dyes, this chicly packaged shampoo turns to natural compounds like walnut leaf and rhatany root to banish brassiness.
SUNSET BLVD Blonde Shampoo
This shampoo carries a much lighter indigo tint than some other toning versions, which makes it hard to overdo. Perfect for those of us who don’t want to have to switch between two or three different suds on a weekly basis.
Frequently Asked Questions
Should I use purple shampoo every day?
Generally, no. Unless you’re going for a purple-tinted hue, pigmented shampoos should be used as needed. Aim for once a week or whenever you start to see brassy or yellow tones begin to creep up.
Can purple shampoo stain my hair?
Yes, purple shampoo can absolutely stain white, silver, gray, or blonde hair, so it’s important to follow the instructions closely. If you do find that you’re left with a purplish cast, a follow-up wash with a clarifying shampoo can help remove the extra pigment.
How does purple shampoo make gray hair brighter?
The color theory you might have learned in middle school art class will come in handy here. It’s simple: Purple cancels out yellow and orange tones on the color wheel. So when you apply it to your hair, the pigments help neutralize those yellow tones.
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